May 2018


Award recognizes SECU’s efforts for promoting diversity and inclusion in the workplace

From employee talent acquisition and onboarding to community outreach, SECU promotes and celebrates diversity and inclusion in our workplace, member experience, and community relations. Because of these efforts, SECU has been chosen to receive the 2018 James W. Rouse Excellence in Diversity Award for Midsize Employers from the Chesapeake Human Resources Association (CHRA).

The James W. Rouse Diversity Award is presented annually by CHRA to the local organization which best exemplifies an attitude and environment of acceptance and inclusion.

“James Rouse’s dedication to diversity provides a model for all businesses to emulate,” said Roderic Flowers, SECU’s Vice President of Human Resources Development. “At SECU, we are committed to capturing Mr. Rouse’s spirit through innovative programs that advance diversity and inclusion in the workplace.”

One such program is our 12-month onboarding program, where we build a sense of community while introducing employees to our core values. The onboarding program is designed to foster better cross-functional team interactions and strengthen our corporate culture. This program helps new employees feel welcomed, valued, and needed from their first day.

SECU also encourages participation in community-based diversity groups including the Council of Professional Women in Banking and Finance, Hispanic Chamber of Commerce, College Bound Foundation, and the Anne Arundel County Workforce Development Center. SECU partners with University System of Maryland schools to offer scholarships, including the new Donald Tynes Sr. Scholarship offered to business students at Morgan State University.

CHRA’s Rouse Diversity Award was established in 1996 to honor the late James W. Rouse, whose vision of building a better way to live and work through diversity was embodied in the many urban redevelopment programs for which he is known nationally.

The Award was presented at CHRA’s Annual Diversity Event, held yesterday at PSA Financial in Hunt Valley, MD. Following the award presentation, Bettina Straight, Organizational Development Consultant at Mercy Medical Center, presented a seminar on diversity, entitled “When Seeing Isn’t Believing: How First Impressions Can Steer Us Wrong.”